“Any observed statistical regularity will tend to collapse once pressure is placed upon it for control purposes” THAT is Goodhart’s law…and before I’d ever heard of it, it had already torpedoed my startup, threatening to…
Browsing Category Marketing
4 Tips on How to Write an About Us Page that Actually Sells Your Business
The first thing to know about how to write an About Us page is that it is not about you. Absolutely not. I know you’re sitting right now with 8 windows opened across your desktop,…
You’ve Been Doing Your Market Research All Wrong!
Have you done the market research for your business or are you just winging it? No, this is not a personal attack, just an honest question from someone who wants to see your business succeed….
An Easy Guide to Leveraging Pirate Metrics for Your Small Business
As a small business owner, you may not be waking up and going to bed obsessed about the idea of business growth. No, you may be content with doing all you can to make sure…
The Problem with the Funding Culture in Africa–No It’s Not a Lack of Funds
The West could potentially be Africa’s greatest ally in its decades-long quest to leave the shadows and enter the light of economic, political, and social prosperity, but right now it acts as its biggest obstacle….
Content Marketing–5 Reasons It’s a MUST for Your Business
Content marketing is the not-so-secret weapon anybody can use to get the best ROI from their business. Here are 5 reasons why you should be using content marketing in every part of your business: Search…
Make Your Business Matter: How Content Marketing Works
Marketers and business owners have one thing in common that keeps them up at night: they all worry about how to get more from their marketing budget in predictable and replicable ways. In your case,…